In business, especially in industries where competition is fierce, knowing your value is only part of the equation. You must also believe in the value you deliver and be able to clearly articulate it to your customers.
It can be tempting to discount your services to win business. But doing so comes at a steep cost. When you compete on price instead of service, you essentially brand yourself as “on sale.” This approach attracts clients who prioritize price over quality—and once you’re known as the discount option, it’s hard to change that perception.
In any market, there’s always someone willing to work for less. Competing solely on price leads to a race to the bottom, where your profitability and long-term success are at risk.
Instead, invest time in crafting a superlative service offering—something that truly sets you apart. Then, focus on confidently presenting this to your customers. What makes you unique? What differentiates you from your competition? The answer is YOU.
Your job is to create an offering that draws the kind of clients you want to work with: those who value your expertise, not just your price tag. When you believe in the value you deliver, you’ll find yourself working with customers who appreciate what you bring to the table—and that’s the kind of business that thrives.
TERRY Talks 