I think we all long for someone to tell us that we are doing a good job: a pat on the back, an encouraging word, recognition for our efforts. And what we crave is more than the simple “thank you” or “good job.” We want to hear specifics, something heartfelt and authentic, without any ulterior motives behind it. Acknowledgment puts the spotlight on someone else’s talent, thoughtfulness, or hard work. In doing so, you energize and inspire that individual to keep going, to push harder, and to continue doing what they do well.
In real estate, this carries even more weight. Ours is a business built on relationships, trust, and long hours. Agents spend days staging homes, writing offers late at night, handling difficult negotiations, and guiding clients through one of the most emotional decisions of their lives. Much of this effort happens behind the scenes, invisible to anyone except the client, or sometimes not even noticed at all. When you pause to acknowledge those efforts, whether it is your colleague who went the extra mile to cover an open house, the escrow officer who hustled to get docs out on time, or the assistant who calmly handled a last-minute problem, you are not just saying “thanks.” You are affirming their value in an industry where the stakes are high, and the pressure is constant.
The truth is, acknowledgements are a rarity in most workplaces, and real estate is no exception. We all spend the majority of our lives working, more time with coworkers and clients than we do with our own families. And yet, the recognition for a job well done often goes unspoken. That is a missed opportunity, because this business is already demanding and full of uncertainty. Acknowledgement is one of the few things that costs nothing but has the power to lift spirits, strengthen culture, and create loyalty.
A small gesture can make a big difference. The agent who celebrates a teammate’s first listing, the manager who recognizes the extra effort of their staff, or even a peer who notices how someone handled a tough client, all create a ripple effect. They remind us that we are part of something bigger, that our hard work is seen, and that what we do matters.
If acknowledging others feels difficult, start small. Compliment a fellow agent for a sharp marketing piece, recognize a transaction coordinator for a smooth closing, or thank your staff or manager for their commitment during a hectic week. These acknowledgments, though simple, strengthen the bonds that keep our industry moving forward. And just as importantly, they remind us that behind every deal, every contract, and every commission check, there is a human being who deserves to know they are valued.
TERRY Talks 