Over the past few months, we’ve come together in our regional meetings, not just to talk about market updates or sales strategies, but to talk about who we are and who we want to be as a company.
These conversations have reminded me of something important: a great organization isn’t built solely on contracts, closings, or commission checks. It’s built on values, the kind that guide our decisions when no one’s watching, shapes how we respond under pressure, and define how we treat each other and our clients.
We’ve identified four pillars that will hold up everything we do moving forward. They’re not slogans. They’re not just words for the wall. They’re the daily commitments that make our culture real.
Empowerment – Every one of you has been given the tools, training, and trust to make decisions that matter. Empowerment is more than having permission, it’s about having confidence. It’s walking into a negotiation knowing you’re prepared. It’s taking initiative when you see a way to serve a client better. It’s believing your actions have the power to change outcomes, because they do.
Innovation – Our industry moves fast, and the people who thrive are the ones who are willing to think differently. Innovation doesn’t always mean reinventing the wheel, sometimes it’s the courage to try a fresh approach, adapt to a system, or to challenge the way it’s always been done. It’s being willing to take a calculated risk, because standing still is a risk in itself.
Transparency – Trust is the most valuable currency you will ever have in real estate. It’s built in moments when you tell the truth, even when it’s uncomfortable… when you share the facts, even if they’re not in your favor. Transparency doesn’t weaken relationships, it strengthens them. It makes clients want to work with you again, and it makes colleagues want to collaborate with you.
Accountability – This is where good intentions become real results. It’s easy to commit to something in the moment; it’s harder to deliver when it’s inconvenient or uncomfortable. Accountability means you follow through, always. It’s never saying “that’s not my problem” but instead asking, how can I fix this? It’s owning the outcome, good or bad, and growing from the experience.
If you live these Four Pillars, they won’t just shape your business, they’ll shape you. They’ll change the way you show up every day. And when each of us does that, when every agent, every staff member, every leader carries these principles into their daily routines, we become more than a brokerage. We become a place where people know they can trust us with some of the most important decisions of their lives.
So tomorrow, when you wake up and start your day, ask yourself: How will I empower? How will I innovate? How will I be transparent? How will I hold myself accountable?
Then… go live it.
TERRY Talks 